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Thirty years ago, a guy called Gary Thuerk from a computer firm sent an email to 393 users on the US government-run computer network that eventually became the internet.
What a way to go down in History… “the father of Internet Spam”. Thanks a lot Thuerk!
As expected, the email was not welcome and people’s response to it was negative.
30 years later, an amazing 80 to 90% of all emails sent are spam and scams. Now that’s a lot of emails…
The first videos and images of the new mobile operating system developed by Google are emerging from the I/O conference in San Francisco. Very iPhone-like sans the classy Apple touch, but technically, the software seem really impressive. Look at the demo of the Google Maps Street View:
Plus it comes with Pacman! More media on the Android Community’s blog.
Presently i find little time to play consoles, my Xbox is gathering dust and i have not brought a game for over a year. The microsite for the PS3 game “HAZE” a first-person shooter, has reignited a flame in my heart for gaming. The website not only looks visually amazing but is a online game in its own right. The combination of powerful visuals and mind blowing sound made my heart pulsate. Like all good websites i found myself losing all perspective of time, not noticing a crowd of work colleges looking over my shoulder as i explored the site.
If the British weather continues in the same mood, i think i could be tempted to splash the cash and find my inner gamer again.
Optical illusion revisited by Samsung:
Or else, a Nokia phone in a microwave turning into a monster. Still not identified as real marketing yet though:
Pretty neat set of banners for the Sex and the City movie. Simulated 3D effects and micro-site feel. In case you’re not overwhelmed yet by Carrie and her desperate crew. Too bad the site itself sucks bad time.
(Achtung: Some banners in the sets are really lame, I’m talking about the ones with the NY skyline made of B&W pics)
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Back in SxSW last March, Kathy Sierra introduced her audience to her friend Gary Vaynerchuk, who is, according to her, the “best example of someone who kicks ass at everything he does”:
On winelibrary.com, Gary shares his passion for wine with 80,000 viewers a day. Increase his stats, subscribe to his motivational show on iTunes andwatch it on the subway on your way to work in the morning. So much energy can only wake you up!
He already published 450 episodes. They all use the same recipe: a webcam, a bottle or two, a glass, a bucket to spit, and a super-excited Gary.
Gary uses many 2.0 online tools to promote his brand: himself. Friend him up on Corkd.com where he posts wine reviews, on facebook, twitter, pownce, linkedin, viddler, myspace…
He just released
To support his book, Gary does a TV-tour. Keep an eye on your TV guide, according to his previous national TV appearances (Conan O’Brian, Ellen DeGeneres), it should be worth spending some time on your couch. The weather sucks anyway.
With his passion and the love from his fans, he turned the wine-merchant family business in New Jersey from a $4.5 millions to now a $60m-a-year enterprise.
I am always embarrassed when I go out because my friends think that, as the son of French great wine-makers, I probably know everything about wine, so I am always asked to pick the bottle. Truth is, I have no wine culture at all. Friends, Mum, Dad, I’ve ordered Gary’s book this morning, you’ll soon be able to trust me when I say that we should go for the 2005 Chateau Lafayette Reneau Dry Riesling for its floral aromas, bright citrus flavors abound on the tongue.
This is not yet another post about the “death of Television”. In fact, I don’t believe this will happen in the near future. And if you doubt this humble blogger’s oppinion (shame on you!), you can hear it straight from the mouth of Gary Carter of FreemantleMedia, in a excerpt of his historical speech at the National Association of Television Program Executives in Las Vegas, in January 2007.
True, efforts have been made to integrate Internet resources in TV-like interfaces, with little market success. True, Television’s penetration has stagnated, whereas the Internet’s penetration still grows.
Television in now adapting and playing a different role, that of a massive recruiter of passive Internet users who respond to TV commercials and abandon their couches to go online. So this “old” Media is, in fact, driving consumers to a “new” Media, a more informative and engaging one.
Look around you, the change is happening already in many ways. Every year, more and more commercials are mentioning company and product website’s addresses. Commercials are incorporating visual elements originated on the Internet. Incredible TV ads are being produced that are thought to resemble videogames.
So, it’s clear that this is not TV’s capitulation. It’s adaptation to progress and to social changes, in order to guarantee survival. There’s no winner or looser. Both players win.
Photo: Manuel Faisco
Following my last article concerning the upcoming generation, I’ve decided to dedicate smaller insights into each of the items pointed out. I will start with no specific order. Let’s first approach New Media Entertainment and the educational process in the new generation.
When we mention NME, we mean the new culture vehicles and entertainment centers that are growing as a fundamental source of information and trend setters for the upcoming generation. More specifically, let’s talk about three examples – Youtube, Podcasts and Videogames. Continue reading ‘How Youtube taught me how to repair my VCR.’
What’s the first thing that pops into your head when you see the Starbucks logo, AT&T, Volvo… The idea behind the Brandtags project by Noah BRIER is to expose visitors to a logo for you to tag. A great tool for marketers to better understand how consumers perceive their brand.
Have you found whose tag cloud is illustrating that article? A clue every seven seconds.
Wanna play the tag game with my favorite client, Kiehl’s?
via the annoyingly great BuzzFeed
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The problem with “Eco” is that it is usually seen in technology terms as a synonym for “Naff”. Nokia have taken steps to make us change our minds with the new Nokia 3110 Evolve.
It’s a piece of hardware that is made from 80% biosourced materials yet sacrifices none of the trademark Nokia nooks and crannies!
The “evolve” website also manages to convey and reinforce the message that biodegradability can be cool with matrix style exploding diagrams, showing us the phone with all its internal mechanisms laid bare.
The website’s point of entry is an invitation to explore the phone and one could argue that the way in which the site treats its user is as evolutionary as the hardware it is trying to advertise.
Have a play, get down with your bio side and evolve with the 3110!
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