Are you ready for the next leap?

I was stumbling upon the other day when I came across a certain video. This video, fan-made, was one of the most awesome stuff I’ve seen in a while. There are two reasons why – first of all, as a hardcore gamer myself, I couldn’t help but love to see my favorite familiar characters battling it out. But, in a second insight, I realised something far more deep – Generation C is already using certain concepts and symbologies that are considered to be “new” in a pre-web conception of reality.
The thing is that having a video focused on video game women battling it out might sound simple to the most, but in fact it retains a few aspects that are noteworthy:
- The amateur work around the 3D in this video is unbelievable, casting a shadow upon some million dollar productions I can think of (The Spirits Within, cough cough…);
- The use of women in a male-dominant cenario shows how the women’s role in this Generations conception is drastically shifting – none of them is bouncy or half naked – they are actually fighting it off in a “old fashion” manner;
- Most of the elements in the video are directed towards a hardcore videogame community, but most of them are already familiar. From Tifa using a Haste spell to Yuna’s drastic attempt to send a Mana potion, this might sound like something strange, but for this Generation these are familiar actions and symbols;
I could continue to describe the elements I think that are relevant, but this IS a sidenote. So the main focus of this sidenote is this – Generation C is already making path to a new Generation. Why so? Because certain elements that are “new” are becoming “old” – rapture is one of the key elements for a Generation shift. And taking into account how time is considered in the modern society, where Generation gap with only a few years difference, it’s not too soon to already start thinking about it. In a soon to come article, I will describe some elements that, when placed together, toggle the birth of a possible new generation. It’s not predicting the future, but yes provide some guidance into the path audiences are taking nowadays. And what is more important for a Marketer than to know his future target?
But for now, enjoy this inspiring video – it’s awesome!