Archive for April 14th, 2008

UGC experiences – or how i learned to stop worrying and love the bomb

14
Apr
08

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By thomas SARLANDIE [Backelite Paris]
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dell regeneration campaign

In my last post, I talked about the dangers of user-generated content and asked you how you felt about UGC and how we should use it. Your replies allowed me to dig deeper into this subject.

There have been quite a few sucessfull UserGeneratedContent campaigns these last few years, and the first lesson I learned is that each UGC campaign is a different experience.

Continue reading ‘UGC experiences – or how i learned to stop worrying and love the bomb’

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