Well, you probably find the sequel pretty lame and unremarkable. Too bad, after all these efforts to position the brand as a great entertainer. I’ll let you decide:
1 Response to “You liked the Cadburys Gorilla?”
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After watching those two ads, I definitely say that Cadbury has lost the market of the housewives who buy the chocolate for their children and its brand identity. For a chocolate brand that has soon 200 years that’s a bit sad to watch two awful ads made by an agency that keeps reusing the same concept for every clients. Not sure how long it’s going to work out. Sure, the concept of entertaining the consumer during the breaks is exciting, but if the story is going too far from the initial idea that “eating chocolate makes your joy” you definitely lose your 30″ effectiveness in TV ads.