DESIGN CLASS #2: Is it really worth it?

I’m working on a post to share with you what I’ve learned from Jason Fried at SxSW, but since it might take longer than expected, I’ll start with this image by Erik Burke that summarizes the overall idea:

We’re working in the NY office on a great cosmetic brand’s eShop site with some 2.0 components, and we’re trying to constantly follow Jason’s tip: question every single element on every single page. Everything that’s on it has to have a purpose, an added-value for the user. Otherwise it’s counter-productive and that superfluous item should be removed.

Sounds simple and obvious, but it’s not that easy. Old reflexes are pretty hard to get rid of.