I’m fighting malaria at lunchtime. How ’bout you?

17
Mar
08

Image rendered by BURP
Collaboration, participation, peer production… are these terms exclusively tailored for you and me? Should they be?

I mean, I own 2 computers which I bought with my own savings, have 2 different ISP’s (both broadband), I pay the electricity bill every month - why should internet users as individuals carry the weight of leading this revolution in the way we do things and cooperate with each other?

Shouldn’t companies set the example by giving something back to this Society2.0, instead of focusing on finding ways to exploit it?
Don’t get me wrong. This is not a manifest, nor an accusation. It is an invitation for companies to join us common users in pushing progress in so many different areas like fighting AIDS, climate prediction and trying to find extraterrestrial life forms.

Both private and public companies own a very significant share of the overall computers in existence. Many of them have access to the Internet. So it is just a matter of will.
There could even be a form of promotion for companies who join distributed computer projects. They could be allowed to use badges on their websites and advertising campaigns. It could be kind of like a regular sponsorship. Only less expensive.

That’s right, corporations. We’re not asking for your money - we just need your bandwidth and your processors during idle time. No need to increase your carbon footprint - no need to leave every computer on and online all night long. Just lunch hours would be great… this could save us all decades of research for finding an effective cure for cancer. While your employees relax during their break.

There are hundreds of distributed computer projects out there, choose the ones you like best. Volunteer and your company will be doing the right thing.

The image above was made possible through a BURP (Big and Ugly Rendering Project), a publicly distributed system for rendering 3D animations.


1 Response to “I'm fighting malaria at lunchtime. How 'bout you?”


  1. Gravatar Icon 1 Africa Fighting Malaria Apr 23rd, 2008 at 1:52 pm

    World Malaria Day is April 25, 2008. Africa Fighting Malaria is issuing a Call to Action to support indoor residual spraying, a highly effective, World Health Organization-approved method of malaria control – check out our interactive Africa map: http://fightingmalaria.org/issues.aspx?issue=14

    Also check out our new video and support AFM’s fight against malaria! http://fightingmalaria.org/AFMInAction/

Leave a Reply




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.


March 2008
M T W T F S S
« Feb   Apr »
 12
3456789
10111213141516
17181920212223
24252627282930
31