Miami’s giant foam party! No, it’s not the Gay Winter Festival.

They’ve already dropped tons of colorful bouncing balls in the streets of San Francisco, transformed a building in Glascow into a rainbow with the help of thousands of liters of paint, invaded New York City with huge Play-Doh bunnies, covered the Great Pyramids with multi-colored threads. What could be bigger than these?

Sony and their ad agency Fallon London have been playing in Miami, drowning few blocs of the city under a huge layer of foam. 200 locals were wandering with the latest versions of the CyberShots and HandyCams, to prove that they really capture images “like no other”, foam being one of the hardest texture to render. The crowd-sourced images (how trendy) will be mixed with the professional footage in the yet unreleased finished commercial. Party like it’s 1996 at the Pacha Club in Ibiza!

More pictures on commercial-archive and more info from Josh Spear.