# In-Game Advertising

05

Mar

08

post info

By olivier PEYRE

Tags: game, in game advertising, numbers, SIDENOTE, trendwatch.

You’d better get used to those sponsor-friendly messages in your video-games. With the success of the Wii and social games like Guitar Hero, Rock Band, Rayman Raving Rabbids (my personal favorite), US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012. Free web-based game will apparently get the biggest slice of the pie.

As reported by eMarketer and detailed in MediaWeek.

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