Archive for February 18th, 2008

R U an ATM?

18
Feb
08

'Sente'

Introducing ‘Sente’, a Uganda breakthrough mobile service that re-invents personal banking and makes it available to millions of ‘ineligible’ bank customers.

‘Joe lives in Kampala and wants to send his sister Vicky 10,000 Ugandan Shillings ($5). He buys pre-paid airtime for that amount, but instead of topping up his own phone, he calls up the local phone kiosk operator in Vicky’s village. The phone kiosk operator uses the credit to top up his own phone, takes a commission of between 10 and 30%, and passes the rest onto Vicky in cash. The kiosk operator resells the airtime at a profit (it is after all his business)…’

Jan Chipchase and Indri Tulusan present Sente in their outstanding study for Nokia ‘Exploratory Field Research from Uganda and Beyond’.




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.