Archive for February 15th, 2008

PAPERVISION3D

15
Feb
08

Created by Carlos Ulloa Matesanz, Ralph Hauwert, and John Grden. Papervision3D is a open-source 3D engine for flash, that allows developers to change the position, size and rotation of a sprite on its X, Y and Z coordinates.

The results and possibilities for this technology are truly amazing, a website is no-longer a flat canvas but can be transformed in to a rich 3d environment. Recent updates to the engine allows developers to uses triangle tessellation to distort textures and render complex objects in real 3D.

The most exciting area to Papervision3D is the ability to embed video into a 3D environment. Could this open-source technology transform the way established traditional medias allow consumers to view their content. Combing Papervision3D and a 360 degree camera can already achieve amazing immersive video allowing us to take control of the camera and become a character in the environment.




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.


February 2008
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