Oh no, I’m screwed.

There is something mezmerizing about TV Shopping. I don’t know if it’s the cheesiness of the hosts and demos or the fact that they manage to make indispensable any piece of junk with the help of charts and testimonials. It’s probably a combination of both that makes those shows so sticky that I now have in my kitchen an Aerogarden…

Now imagine a TV Shopping channel for hipster-wannabes. Online. That’s what the guys at droga5 are experimenting with HoneyShed. A bunch of very good-looking hosts do their best to make you laugh while selling some American Apparel underwear, DVDs, cosmetics…

HoneyShed is not an e-commerce website. They are more of an irreverent entertainment hub linking to sites where you can actually purchase the product featured, HoneyShed receiving a cut of the revenue.

The viewers (or shall I say shopper?) can watch the live stream or directly go to the archives sorted by channels (new this week, beauty, tech&toys, fun shit…), add items to their stash, chat live with other viewers, buy the music played in the show…

I hate to say it, but it is actually fun and addictive, the curated products rule, and, productivity-alert, you have an option to launch the show in a mini-player that will sit in a small corner of your screen, so that you’re always one-click away from a $19.99 Black&Decker table-vacuum. I know. But I’ll try to expense it. It’s for research after all!

More info in AdWeek and Creativity.