Archive for February 11th, 2008

Starbucks shows millions of costumers some wireless love

11
Feb
08

starbucks.jpg

Two things I find insultingly expensive in life. The price of a subway ride in London (£4, or $7.79!!!) and the rates that you have to cough to connect your laptop to the internet in public places (think airports and Starbucks’ T-Mobile hot-spots plans). In my neighborhood, every single coffee shop has free wifi, which was a great way for those non-chain cafés to fight against the Seattle giant. But today, Starbucks and AT&T announced a new partnership that will offer “Starbucks Card holders up to two hours of free Wi-Fi service per day at Starbucks locations offering Wi-Fi access, while more than 12 million qualifying AT&T broadband and AT&T U-verse Internet customers will have unlimited free access to the Wi-Fi service.” (quoting AppleInsider)

Plus more than 5 million of its remote access services business customers, with plans to extend the benefits to its existing mobile phones subscribers. Plus the ongoing rollout free iTunes Wi-Fi Music Store access for users of Apple’s iPod touch, iPhone and other portables running iTunes.

Now if only they could replace all the chairs with some of the indispensable Hawaii Chairs featured below, I swear we’d shut down the NY offices to move into the closest Starbucks location!

(thanks Jon for sharing your 6-pack secret)




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The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.