Archive for February 5th, 2008

Super Duper Tuesday on the Internets

05
Feb
08

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Today is Super Duper Tuesday in twenty-four states here in the US. Voters have to choose their candidate for Democratic and Republican parties. If your sources to follow the elections are more YouTube, design blogs and poster-generating sites than the New York Times, you’ll probably drool over the mashup developed by the Google, Twitter and Twittervision teams.

Throughout what could have been a regular Pancake Day, follow the election-related twits on a map across the country. Followed by, at around 8PM EST, live election results of all the Super Tuesday states.

More “Super Tuesday on the Internets” Great Stuff: AXE

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The (genuine?) new print ad from AXE that will premiere tomorrow in newspapers in Chicago and New York City, as found on PokeNY’s blog.

Ch, Ch, Ch, Ch, Chaan-aange


A montage of all the candidates singing the same Bowie’s song. Seriously hilarious, especially starting around 0:45

Japan Can Even Make a Fungus Look Cute.

05
Feb
08

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You can often find him/it sitting outside of a shop, along with his co-workers who announce the latest sales and releases. Cute enough for children of all ages can recognize him but not so obnoxious that adults wouldn’t love him too.

DoCoMo Dake has been the mascot of mobile phone company NTT DoCoMo for the past few years. His popularity has grown, along with his fungus family too. Not only has NTT created a site , they have expanded with a whole range of products both mobile and NON-mobile related too.

DoCoMo is known for offering cheap rates for whole families that sign up. They were one of the first companies to offer an “older” persons phone which, featured larger buttons with arrows and instructions of were to push written right on the phone. They were also one of the first to release a child’s mobile with basic calling features and with the “imadoco?” (Japanese: Where are you?) GPS tracking feature allows parents to locate their children.

The funny thing is, DoCoMo Dake is really only used when talking about family plans, never for commercials or ads where they release a new phone or feature (In this ad featured at the end) The mascot is mainly used as a icon, creating a “family identity” for them. It may sound odd but I feel the consumer can easily relate to the mushrooms, and pick out  one that is themself, and another member. I always thought my Gram looked like the one with the purple cap, but maybe we just have bad genes?

Which DoCoMo Dake are you?

Introducing Jon, who managed to pack all 192cm in Japan

05
Feb
08

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Jonathan was born and raised in upstate New York which explains his knowledge on spring water and lawn care. When he was in university he left upstate and went to the island of Japan where he somehow learned the native language while studying design and adapting to the small environment. If you ever spoke with him he would eventually say “In Japan…” and share some random fact. Jon is a designer at Fullsix NY.




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.