As you might have heard of, the Superbowl ad slot is one of the most sought after. Brands pill up looking for an opportunity to advertise in this space, using all sorts of mechanisms and virality strategies – so much that some people watch the Superbowl just to see the ads! Such examples are Doritos or Burger King who made history with some of the advertisements.

Godaddy.com might have made history (strategically-wise) this year. Due to the fact that they created an ad that was considered too hardcore to be displayed on the Superbowl half-time, they created an ad that pushed the consumers to the Internet to see the actual ad. Viral and effective. The ad on the Internet itself wasn’t, honestly put, amazing. But the mechanism itself was pretty revolutionizing – using the offline channel to jump over the limitations and censorship imposed by the traditional media and push people into the Internet site, where they can see the actual advertisement and generate visits to the Brand website.

I believe there is more to be said about this issue – we will develop an article directed towards Superbowl advertisement later. Godaddy.com used a, in my opinion, ground-breaking strategy to a mediocre execution. But for now, have a look at the Beaver ad and let us know what you think.