Hit Targets like William Tell

As new ideas and technologies increasingly emerge from start-ups or restless minds everywhere, Marketing initiatives are now hitting the bullseye more accurately than ever. The old, 20th Century social and demographic targeting may soon be replaced by more scientific approaches, that truly reduce advertising budget’s waste.

Take “Target“, for instance. This is a website where you can keep lists of stuff you like, reminders for birthday presents, suggestions for gifts to family and friends, lists for vacations and many more. You can share your lists with whoever you like, and also consult other people’s lists. Well, this opens up a whole new form of ad targeting: shooting your message to targets who are already self-prospects and who need your final push to make that purchase or take a shift from a competitor’s product to your own. Besides, imagine being able to access and analyze the data gathered in those servers… sneaking into consumer’s expectations and aspirations.

An even more scientific approach may soon be possible through sites like ScientificMatch.com. This could be just your regular match-making platform, but instead it is The “love lab”. By registering, users provide genetic info for full genetic compatibility tests between them and their possible matches.

As they put it:

We’re the only introduction service that creates matches with actual physical chemistry. Our patent-pending technology uses your DNA to find others with a natural body fragrance you’ll love, with whom you’d have healthier children, a more satisfying sex life, and more. Our personal-values-analysis provides a deep spiritual bond, to complete your path to truly amazing relationships.

So this is good news for everyone. Now we can’t go wrong! And once brands start to explore these new ways of precision targeting, neither will them. Brands just have to figure out a compatibility pattern between their products and certain genetic groups (through geneticaly clustered trials). After that, they’ll be able to identify, aim at their targets with surgical precision, and fire away.