Lego on Google’s HP: Most Seen Banner Ever?

Jan

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Tags: event, google, SIDENOTE, trendwatch.

To celebrate Lego’s 50th anniversary, Google wrote its name on the homepage with the famous multi-colored bricks. I wonder if they will ever sell some ad space on their main page. Imagine the exposure for a brand…

3 Responses to “Lego on Google's HP: Most Seen Banner Ever?”

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1 Zoe ROMANO Jan 28th, 2008 at 11:39 am

Google founders never hid their passion for Lego bricks. Larry Page built an inkjet printer out of Lego bricks when he was at the University of Michigan ;)
2 Manuel Faisco Jan 29th, 2008 at 8:12 am

Yeah, I heard they hold meetings at Googleplex with Lego bricks on the table too… might help come up with constructive, modular ideas… It’s funny I was thinking the exact same thing as you Olivier… yesterday I thought “wow… how can you account for Lego’s free (?) exclusive advertising shot at Google’s homepage?” I guess the bill would be too high even for Lego to afford it. Some brands are “friends” with Google. Some wish they where.
3 kevin VILLERT Jan 30th, 2008 at 11:02 am

What’s next?
http://www.youtube.com/watch?v=m9Rc_cS13Ug

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The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

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