After controlling the singer’s hands in the Neon Bible video that we covered last October, the band shows again that they’re here to entertain you, not to help MTV sell advertising space. In the interactive movie for their single Black Mirror, you’re the sound engineer, toggling on and off the different tracks on the song, from the lyrics on #1 to the spookiest sounds on #5 and #6. Awesome work, I dare you to spend less than 4 minutes on it!
A project by AATOAA, directed by Olivier Groulx and Tracy Maurice (who’s been working on Arcade Fire’s Art Direction for a while now and that I had the pleasure to meet in NY through Paul).
Via Adeline Marchal.
(To be fair, I remember that Madonna had done something similar for the release of Music in 2000 but can’t find any trace of it on the web)
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