I Wish I Had Designed It: Uniclock + Anything Uniqlo

To support its repositioning as a more upmarket brand, Uniqlo’, Japan’s leading clothing retail chain, has been working on its image, with the help of one of Japan’s top creative director talents, Kashiwa Sato. New logo, new flagship store in the US, new ads, new ad campaign, new e-commerce sites, and acclaimed micro-sites that I are everything but micro.

Check out The Uniqlo Explorer, if you haven’t already, it’s for me one of the best websites I’ve ever seen. An endless formation of images composed by a mosaic of smaller images. Hard to explain, you definitively have to try it.

Another great experience: The Uniclock. A “downloadable blog-part” that you’re supposed to add to your blog, which then is listed in the Uniqlo directory. The clock gives the time and location of the blog’s writer, and each hour is marked by a short dance piece performed by dance group