Archive for January 23rd, 2008

Matt Mullenweg buys ma.tt and I’m left with a lame old .com

23
Jan
08

photomatt.jpg

Valleywag wrote a post speculating what could be Mullenweg’s “life change” mentioned in a recent twitter. This comes in the wake of a recent $29.5 million round of funding. Matt Mullenweg is the founder and creator of Automattic, the maker of wordpress, the blogging platform of which this and many blogs run.

So what was the entrepreneur twittering about? The purchase of ma.tt, his new blog domain. .tt is the namespace for Trinadad and Tobago, and while it costs a hefty $500 a year to register, I can definitely say I’m jealous.

WWF Luxury

23
Jan
08

wwf.jpg

If you work in or around the luxury industry, this WWF-UK report released at the end of 2007 is a must-read. The Fund rated the world’s main luxury groups (L’Oréal, LVMH, Hermès…) on their environmental and social performances. In the trend of what Greenpeace already does with electronics, the document strongly recommends luxury firms to integrate sustainability issues into their business strategy. Quoting Pierre Simoncelli, Managing Director of Sustainable Development at L’Oréal:

WWF’s report, Deeper Luxury, demonstrates that a quality product must involve a quality value chain, where everyone in that chain benefits and their environment is sustained. Bendell and Kleanthous’s analysis should be welcomed as an important contribution to the strategic planning of all high-end brands and their suppliers.

So, go ahead, download (and read) the report here!

via Core77




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.


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