
After reading about it for a while, this morning when I logged to Facebook, an extra layer in the layout opened, asking me if I wanted to move any of my 49 applications to an extended profile.
I have to say it’s easy and convenient; you decide the applications boxes that you want to keep or store, and your extended profile can be edited any time from your profile page.
How simple??? If only all things online could be this simple. Not wanting to go into a rant about complicated things, but I think Facebook have delivered that first building block of a solution to a problem, whereby if everything was approached in this way it would make the online world one of sheer ease.
I will try to adopt the Facebook “simplicity” model when proposing any online solution!

Carmen comes from one of the most amazing countries on Earth, the land of everything great that ends in ‘A’ (Sangria, Movida, Paella, Zara, La Macarena…) where she studied Advertising & Marketing and got her Masters in Communication Management. She has lived and breathed digital ever since she started working at Yahoo and MRM in Madrid, then Ogilvy One in London.
In the past 2 years she has been a member of the Fullsix Group, first for P&G and recently as the Digital Marketing and Trends coordinator, making sure that both internal staff and clients are on track of the fast changing digital sphere.
Carmen is a frustrated artist, she has a passion for all things beautifully artistic but realizes there is a slight flaw in that she can’t draw, dance, sing…and that’s why she decided to pursue a life in a creative world of a different type.
Outside New Oxford Street, Carmen loves good food, BMW cars, traveling around the world, the iPhone (even though she still doesn’t have one!!!), shopping shopping shopping and most importantly spending time with her friends and family.

… And an apple is not enough to satisfy your appetite?
Here is a great example of viral parody marketing from ‘Shackleton Group‘.
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