Steve Jobs Keynote Alleged Leak: Transparency Era, Day 1?

Jan

post info

Tags: apple, In Case Youve Been Hiding All Day, keynote, transparency, trendwatch.

I hate playing the big What’s-does-Steve-Jobs-hide-under-his-sleeve game, but Steve Rubel just pointed towards a Pocket-lint post containing what could be an alleged leak of tomorrow’s Apple keynote. The draft was spotted on Wikipedia, which is known for keeping the contributors anonymous, making it sound pretty realistic.

In the slides (STOP HERE IF YOU DON’T WANT ME TO SPOIL YOUR KEYNOTE FUN): a beefed-up 16GB iPhone, details of the SDK for the device with pre-built Twitter and Last.fm, a slim 13-inch 0.8-inch thick redesigned MacBook and direct YouTube for Apple TV.

Nothing really exciting there, but I’m wondering if the Era of Extreme Secret played by Apple for years is over and if Transparency is today a brand’s only option. I just hope these bulletpoints are not the real thing, or i can dump my MYSTERY > KNOWLEDGE post from last week.

2 Responses to “Steve Jobs Keynote Alleged Leak: Transparency Era, Day 1? ”

Feed for this Entry Trackback Address View blog reactions

1 olivier PEYRE Jan 14th, 2008 at 7:08 pm

(but as per the Keynote history, I’d say that chances are that this is a fake. I hope they haven’t ruined our fun!)

1 In Case You've Been Hiding All Day: There Is Something In The Air at TRENDWATCH DAILY Pingback on Jan 16th, 2008 at 2:06 pm

The TrendWatch:

The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.

Subscribe to our RSS feed