Archive for January 14th, 2008

Steve Jobs Keynote Alleged Leak: Transparency Era, Day 1?

14
Jan
08

I hate playing the big What’s-does-Steve-Jobs-hide-under-his-sleeve game, but Steve Rubel just pointed towards a Pocket-lint post containing what could be an alleged leak of tomorrow’s Apple keynote. The draft was spotted on Wikipedia, which is known for keeping the contributors anonymous, making it sound pretty realistic.

In the slides (STOP HERE IF YOU DON’T WANT ME TO SPOIL YOUR KEYNOTE FUN): a beefed-up 16GB iPhone, details of the SDK for the device with pre-built Twitter and Last.fm, a slim 13-inch 0.8-inch thick redesigned MacBook and direct YouTube for Apple TV.

Nothing really exciting there, but I’m wondering if the Era of Extreme Secret played by Apple for years is over and if Transparency is today a brand’s only option. I just hope these bulletpoints are not the real thing, or i can dump my MYSTERY > KNOWLEDGE post from last week.

I Don’t Know Where I’m Going, But I Sure Know Where I Came From

14
Jan
08

Genographic
Last Christmas, we where wondering what should we give our mom. She’s always been interested in Genealogy and family, and although she isn’t computer savvy, she’s been exploring the web for a couple of years now. So we thought it would be great to offer her a National Geographic Genographic Kit. And boy, she was thrilled!
Basically, what they do is they ship you a kit for you to collect a DNA sample and then send it back to the lab. Yes, you can make believe you’re with CSI Miami eheh… A few weeks later, they supply you with your DNA heritage, the origins of your peers since the beginning of mankind in Africa, tracing all the migratory routes in a time line that leads to who you are and where you are today.
The Genographic project is a research partnership of National Geographic and IBM. Besides this project - the largest, trustworthy, research oriented - there is an emerging market for other more commercial-oriented companies.

DNA testing has become a very powerful tool for individuals to discover their past and is becoming one of the fastest growing hobbies in North America and Europe.

Here people have the available resources to cost their own $150 experiment, while helping fund a much larger project: the understanding of the genetic diversity of mankind.




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.


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