I hate playing the big What’s-does-Steve-Jobs-hide-under-his-sleeve game, but Steve Rubel just pointed towards a Pocket-lint post containing what could be an alleged leak of tomorrow’s Apple keynote. The draft was spotted on Wikipedia, which is known for keeping the contributors anonymous, making it sound pretty realistic.
In the slides (STOP HERE IF YOU DON’T WANT ME TO SPOIL YOUR KEYNOTE FUN): a beefed-up 16GB iPhone, details of the SDK for the device with pre-built Twitter and Last.fm, a slim 13-inch 0.8-inch thick redesigned MacBook and direct YouTube for Apple TV.
Nothing really exciting there, but I’m wondering if the Era of Extreme Secret played by Apple for years is over and if Transparency is today a brand’s only option. I just hope these bulletpoints are not the real thing, or i can dump my MYSTERY > KNOWLEDGE post from last week.

Last Christmas, we where wondering what should we give our mom. She’s always been interested in Genealogy and family, and although she isn’t computer savvy, she’s been exploring the web for a couple of years now. So we thought it would be great to offer her a National Geographic Genographic Kit. And boy, she was thrilled!
Basically, what they do is they ship you a kit for you to collect a DNA sample and then send it back to the lab. Yes, you can make believe you’re with CSI Miami eheh… A few weeks later, they supply you with your DNA heritage, the origins of your peers since the beginning of mankind in Africa, tracing all the migratory routes in a time line that leads to who you are and where you are today.
The Genographic project is a research partnership of National Geographic and IBM. Besides this project - the largest, trustworthy, research oriented - there is an emerging market for other more commercial-oriented companies.
DNA testing has become a very powerful tool for individuals to discover their past and is becoming one of the fastest growing hobbies in North America and Europe.
Here people have the available resources to cost their own $150 experiment, while helping fund a much larger project: the understanding of the genetic diversity of mankind.
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