Archive for January 12th, 2008

Just coming back from brunch with my friends Cristina, Daniel and their 12 year old son Sid. I was asking him about his Internet usage and what he and his friends do online. And the answer shocked me:

Kids don’t do Facebook. Internet is for adults and it’s boring. They think they’re so cool with their Facebook but it’s soooo old. We don’t use email, myspace, IM… We text! I just gave up my monthly allowance to get unlimited texts!

So weird to get a reality-check from a 12 y.o. but thanks kid!

By olivier PEYRE [FullSIX NY], 7 Comments

The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.

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