According to a Pew Internet & American Life Project recent survey, the audience for YouTube and other internet video sharing sites has risen sharply in the past year. At the end of 2007, the share of internet users going to such video sites on a typical day was nearly twice as large as it had been at the end of 2006. Fifteen percent reported using a site like YouTube the day before being contacted for the survey, compared to eight percent of users last year. And 48% of the internet users have been to video-sharing sites such as YouTube. Full memo here.
Few factors that can explain this surge: number of high-speed internet connections rose by 45% in the same period, the multiplication of video-sharing sites, the increased interest for user-generated content and, last but not least, the Writers Guild of America strike that deprived the US TV viewers from new series and talk shows, forcing networks to broadcast re-runs. And the strike is not over, no movie nor TV series have been shot in months and things probably won’t resume to normal anytime soon, meaning that no fresh content will air for a while. It’s time to work on this little animation project you’ve been putting aside for too long now, it’s the perfect timing to show off your skills, there is nothing on TV!
By
olivier PEYRE [FullSIX NY],
1 Comment
Like the Internet, Flu is a global issue. It is a Pandemic disease. Yesterday I stayed in bed all day, under the influence of the Influenza Virus - that’s the Flu for you and me. What a bummer it was…
The day before yesterday, I started to feel the symptoms and knew I had it for sure. I was at a gas station to fuel my car and I saw this ad on their indoor TV network about a Portuguese website where you could actually contribute to help Doctors keep track of the Virus’s incidence (through geo-tracking by Zip Code) and intensity. When I arrived home, I registered, supplied all my info (including symptoms) and felt really good about it. I felt participatory and that my contribution could make a difference. I mean, let’s face it: governmental services do not have the agility and the resources to do this by themselves… It’s up to us to help them help us.
Of course this innovation isn’t exclusive to Portugal. The U.S. also has the same kind of website (sponsored by Roche). The figures they present are really overwhelming:
Influenza kills 20,000 to 40,000 Americans annually (…) Influenza costs the United States an average $14.6 billion in direct and indirect costs each year.
So think about it, it’s up to all of us to help them in helping us… The global intelligence of the participatory web might have a crucial role in fighting pandemics.
So, you think cell phones are still low-quality entertainment for geeks-only?
Think again… Check out this sneak preview (1,2,3) of a cool Vans project to sell shoes for your fingers!
Credits: David Aronson & Juri Zaech (Miami Ad Shool Europe)
Latest Comments
College Football Opinions, Liam, kevin VILLERT
olivier PEYRE, João Planche, olivier PEYRE, João
Tom Sullivan
João
sergio