Archive for January 9th, 2008

Sarkozy Thinks He’s the New Robin Hood

09
Jan
08

The French President, aka Mr Bruni 2008, wants to suppress all forms of advertising from the national public TV network, à la BBC, to increase the quality of its programming by avoiding frontal competition with private competitors TF1 and M6. I say “Bravo Nicolas!”

But that’s it for the good news. To finance the “unprecedented” cultural revolution, he offers to tax advertising revenues of private broadcasters (fine), but also the revenues of new means of communication like Internet access or mobile telephony, penalizing “relatively new and still-developing economic and communications tools” to support traditional television that draws fewer and fewer viewers. What’s next? A tax on blank CDs, DVDs and media storage like the iPods to support the struggling music industry? Oh wait, I forgot, they have it already.

CES 2008: Drooling in Vegas

09
Jan
08

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It’s Consumer Electronics Show time in Vegas and I’m not invited. But our friends at NotCot got that privilege and they came back with a pretty impressive list of gizmos that you’re gonna drool on.

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I particularly dig the affordable Wacom’s pen-on-screen tablet (no, Jon, you can’t have one) and Brother’s printer for t-shirts and other garments. The full list is there, at NotCot ›

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But my favorite from CES is the 3M’s demo of a really really tiny projector integrated, for impromptu PPT presentations or vacation slideshow, as reported by PC Pro. Boston Police, be prepared, the Aqua Teen Hunger Force LED devices turned bomb scare was nothing compared to what those guys could come up with using it.




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.


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