Archive for January 7th, 2008

STUMBLEUPON THEM, DIGG THEM… THEY’RE DEL.ICIO.US.!

07
Jan
08

One week into 2008, we thought that it would be interesting to make a 100% subjective list of the 10 things that shaped our digital landscape for 2007. So the team at Trendwatch Daily went post-fishing last weekend to celebrate our 6-month anniversary and this is what we came back with, in chronological order.

Stresstetainment
A new form of stress born from the over-exposure to too many sources of entertainment at once.

Design Class #1: The Homepage
It’s very often the 1st impression that users get from your site, so you’d better get it right the first time!

Never Ending Friending. Just not with a TV-set.
Understanding the shift in media consumption: it’s all about Return on Involvement.

Social Networking Profiling Part 1 - The Consumers
A typology of the SN users to better understand users and consumers.

Branding in an age of User-Driven Innovation and P2P Production
What are the consequences when individual and communities become more productive than profit-seeking companies?

Mobile and developing countries: Mobile and developing countries
Because you can’t find a Starbucks with Wi-Fi in Nigeria.

Facebook Redefines Privacy
Probably one of the biggest PR screw-up of the year.

The Slow Death of Campaign Microsites?
Social Networks taking over, is there still room for those dedicated mini-sites?

Virtual World theft just got real
The line becomes very blurry between first and second life.

Google’s rule: don’t waste time debating
Or how to reduce development costs and pointless meetings.

Up for grabs in 2008: the coming 2008 dot-com crash, Wall Street gets frustrated with Google, Nintendo banks on fitness, smartphones become mainstream, online social networks grab more ads $ and integrate hi-def video.

And you, what’s in your crystal ball for 2008?

(post written with Manuel Faisco)




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.


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