One week into 2008, we thought that it would be interesting to make a 100% subjective list of the 10 things that shaped our digital landscape for 2007. So the team at Trendwatch Daily went post-fishing last weekend to celebrate our 6-month anniversary and this is what we came back with, in chronological order.
A new form of stress born from the over-exposure to too many sources of entertainment at once.
It’s very often the 1st impression that users get from your site, so you’d better get it right the first time!
Understanding the shift in media consumption: it’s all about Return on Involvement.
A typology of the SN users to better understand users and consumers.
What are the consequences when individual and communities become more productive than profit-seeking companies?
Because you can’t find a Starbucks with Wi-Fi in Nigeria.
Probably one of the biggest PR screw-up of the year.
Social Networks taking over, is there still room for those dedicated mini-sites?
The line becomes very blurry between first and second life.
Or how to reduce development costs and pointless meetings.
Up for grabs in 2008: the coming 2008 dot-com crash, Wall Street gets frustrated with Google, Nintendo banks on fitness, smartphones become mainstream, online social networks grab more ads $ and integrate hi-def video.
And you, what’s in your crystal ball for 2008?
(post written with Manuel Faisco)

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