Archive for December 27th, 2007

Social Network Profiling – The Weight Loss Chapter

27
Dec
07

Wow… I can actually weight how much turkey I ate!
When addressing Social Networks, most users consider the most “generic” ones such as MySpace, Facebook or Hi5. Although with different functionalities and approaches, the main focus of these Social Networks is the building of a friend database with multimedia elements – photos, videos, etc… But, besides these, there are Social Networks that actually serve a purpose besides satisfying some areas of Maslow’s Hierarchy of Needs – they are directed towards a common trait or goal that members of that particular website share and go one step ahead of “generic”. In the various examples I could mention, I decided that one that would be interesting is a Weight Loss SNW. Continue reading ‘Social Network Profiling – The Weight Loss Chapter’




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.