Trying stuff is cheaper than deciding whether to try it. (Compare the cost of paying and feeding someone to do a few weeks of [Perl or PHP] hacking to the full cost of the meetings that went into a big company decision.)
Don’t overplan something. Just do it half-assed to start with, then throw more people at it to fix it if it works. Worked for every successful Google project from AdWords to Google Maps.
Shamelessly quoting Jason Kottke who was himself shamelessly quoting a post in LinuxWorld.
If you ask me, you can apply this rule to many many fields. Like design. Or anything marketing. Or dating.
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