I read everywhere about Facebook’s hyper targeted revolutionary advertising scheme. Yeah, sure.

You never got a thing for languages, your English teacher in High School had the charisma of Jessica Fletcher, the French one was from Manchester and Chinese takeout menus scare you. But you still need to talk to your client across the Channel, your co-worker in the Paris office and that guy in Taiwan that delivers iPhones for $50 but only speaks Mandarin. Forget embarrassing phone calls during which you have to pretend that the line is very bad and that you can’t understand a thing. Use Google Talk instead. Assisted by bots, your conversation is automatically translated both ways. Merci Uncle Tom, merci.