Tthe Pew Internet and American Life Project reported on Sunday that 47 percent of U.S. adult Internet users have Googled* themselves up. Which is more than twice the 22 percent of users who did in 2002.
Luckily, 87 percent of self-searchers reported having found accurate information on themselves, but only 62 percent said that the information they found was what they expected. Fifty-three percent declared looking up information about someone else, celebrities excluded, often to find someone they’ve lost touch with but also to find information about colleagues, friends, neighbors and… potential new hires…
*Yes, it’s a real verb, and the American Dialect Society even chose it as the “most useful word of 2002.” It was officially added to the Oxford English Dictionary on June 15, 2006.
Is it finally that interactivity is now possible from your living room flat screen, or just that you’re going to watch TV content within your desktop browser?
To heat things up a bit, hypervideo technologies developed by firm like asterpix are now allowing continuous navigation between video stream and/or related content (like hyperlinks for text), allowing good old TV zapping a whole new definition.
The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.
We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.
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