Google Zeitgeist 2007 is Out!

14

Dec

07

post info

By olivier PEYRE [FullSIX NY]

Tags: google, search, trends, trendwatch.

zeit·geist | Pronunciation: ‘tsIt-”gIst, ‘zIt | Function: noun | Etymology: German, from Zeit (time) + Geist (spirit) | Date: 1884 | Meaning: the general intellectual, moral, and cultural climate of an era.

Every year, Google mines billions of search queries to compile its lists of most-popular queries, to get a glimpse of what’s been on our collective consciousness. We learn that “iPhone” was the fastest rising search worldwide, that American Idol is the #1 topic in Google News, that Heroes is more popular than Lost, that the lyrics of the summer anthem Umbrella are the most looked for, Pilates the top Fitness term, that “How to kiss” is the most “How-to” question asked in the United States. Google’s #1 answer to that?

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The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

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