I Wish I Had Designed It: The Sol Comments Banners

11
Dec
07

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By olivier PEYRE [FullSIX NY]
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To promote their new website, SOL, one of Norway’s largest news and entertainment portals developed a campaign in which its banners become notepads for a triplet of copywriters, taking turns to wittily comment on the news displayed. Contextual advertising at its best! The dedicated publishing tool developed specifically for this campaign allowed to produce 150 hours of content on the homepage, generating a bit more than 1,000 different ads. This is seriously genius. OK, ok, probably better if you speak Norwegian!

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