Archive for December 11th, 2007

I Wish I Had Designed It: The Sol Comments Banners

11

Dec

07

post info

By olivier PEYRE [FullSIX NY]

Tags: ads, banners, i wish i had designed it, live.

To promote their new website, SOL, one of Norway’s largest news and entertainment portals developed a campaign in which its banners become notepads for a triplet of copywriters, taking turns to wittily comment on the news displayed. Contextual advertising at its best! The dedicated publishing tool developed specifically for this campaign allowed to produce 150 hours of content on the homepage, generating a bit more than 1,000 different ads. This is seriously genius. OK, ok, probably better if you speak Norwegian!

The TrendWatch:

The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.

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