Viral videos make me sick

The next time your friend sends you a video that has gained “viral” status, keep your sanitizing wipes handy. In a guest post on TechCrunch, Dan Greenberg details how his company, The Comotion Group, takes promotional videos and makes them viral. I had suspected this for some time now, but I wasn’t really sure how successful it was. Apparently, pretty successful.

Their strategy includes spamming friends with new videos for their clients, as well as planting arguments in the comments section of youTube to create controversy. The article gives pretty decent insight into how not all successful videos are organically popular. However, should I care? If the video is entertaining it shouldn’t matter whether someone paid for its popularity right? Perhaps, but something makes me feel uneasy.

FYI: I am not affiliated with or related to Matt Monahan of The Comotion Group.