Archive for November 22nd, 2007

bullying
Bullying of people has entered a new phase. In fact, campaigns around the world remind us that digital tools are being used by teens to molest, shame, and intimidate others.
Today running away from bullies is not enough for an individual to be safe, because digital sociability widens personal availability, also considered that ridicule and stigma can spread fast by way of social networking media.
This unconventional banner, from the campaign for COI (The Central Office of Information) on Cyber Bullying, is a fast way to make teachers and parents able to understand what cyberbullying is about in the age of 21st century social networks.

By Zoe ROMANO [FullSIX Milano], Comments



The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.