Know thy tools.

This small post shows an interesting mashup on the use of 2.0 tools for individual brands or free-lance professionals. By using YouTube, not only are these professionals displaying their skills, they are also joining the transparency tyranny tsunami, sharing their professional secrets in a very community like feeling, and even building up their natural reference in Google by displaying themselves in a naturally viral mechanism - aka, YouTube.

This is a definite example of how not only there is a growth in the mashups of functionalities of various services - there’s also a subliminal mashup of digital philosophy concepts occuring. The terms we’ve grown familiar with, like community, virality, transparency, massclusivity, Youniverse, are not just individual concepts anymore - they are all creating natural synergies via the 2.0 tools, thus evolving their functionalities without the necessity to enhance the tool itself.

Instead of constantly creating new tools and mechanisms, some people are just still discovering new ways of using the “old” ones - lateral marketing at its best. It is something to think about…