Archive for November 21st, 2007

This small post shows an interesting mashup on the use of 2.0 tools for individual brands or free-lance professionals. By using YouTube, not only are these professionals displaying their skills, they are also joining the transparency tyranny tsunami, sharing their professional secrets in a very community like feeling, and even building up their natural reference in Google by displaying themselves in a naturally viral mechanism - aka, YouTube.

This is a definite example of how not only there is a growth in the mashups of functionalities of various services - there’s also a subliminal mashup of digital philosophy concepts occuring. The terms we’ve grown familiar with, like community, virality, transparency, massclusivity, Youniverse, are not just individual concepts anymore - they are all creating natural synergies via the 2.0 tools, thus evolving their functionalities without the necessity to enhance the tool itself.

Instead of constantly creating new tools and mechanisms, some people are just still discovering new ways of using the “old” ones - lateral marketing at its best. It is something to think about…

By luis FREITAS [SixandCo Lisbon], 0 Comments

We Love Our Job #1: Eurostar’s New London

Nov

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By olivier PEYRE [FullSIX NY]

0 Comments

Tags: eurostar, event, fullsix, live, selfpromo, video, We Love Our Job.

Since last week, the Eurostar train’s journey from the center of Paris to the center of London only takes 2 hours and 15 minutes at an average speed of 218 km/h (compare with the fastest train here in the US, the Acela that connects Washington to NY and Boston at an average speed of 129 km/h). Passengers traveling from the continent now arrive in Saint Pancras International station, a spectacular and grandiose station in the heart of blooming neighborhoods, supplanting Waterloo as the Eurostar terminus in London.

The passenger’s experience is gonna be greatly modified, allowing the discovery of a new London on arrival, giving the brand a great opportunity to offer its customers their alternative vision on the British capital. Through the New London interactive platform developed by FullSIX in partnership with Media:edge CIA, LEG, Kabo Productions and Milk, Eurostar reaffirms itself as the ultimate destination guide on top of its primary transportation mission.

Launched on October 29th, the New London site features the YPEs, for Your Personal Experts, each of them sharing in an interactive and personalized map their favorite addresses related to their own field (shopping, business, art, clubbing…).

And every Thursday during 2 hours, those same experts will video-chat live with users who registered on the site, wandering in the streets of London with their video-phone in hands. I can assure you that the complex technology behind those live broadcasts costed few sleepless nights to the FullSIX/BBC team. The first session last week was tons of excitement so make sure you tune in for the next one this Thursday at 3PM (Paris time)!

The other half of the New London platform is a set of 9 different shows, running from 1:30 to 3 minutes, offering the twisted Eurostar’s insight on the city, with new episodes posted every 2 to 7 days. A concentration of everything innovative and stunning, different, new and trendy in London. Check out the hilarious Julie testing the veracity of “Her Majesty’s subjects” most infamous stereotypes, or take an online British cuisine lesson (yes, I know, it sounds weird). Don’t miss my personal favorite, the amazing Take Away Shows by the Blogotheque’s team that moved for the occasion their interview/concerts sessions with indie bands from Parisian streets to the London lanes.

The site attracted an impressive 250,000 unique visitors in 3 weeks. So dear dear Londoners, please forgive us in advance for all the French tourists that are going to cross the Channel because of all the above-mentioned…