Archive for November 19th, 2007

You Think You Spend Too Much Time on the Internet?

19
Nov
07

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Think again. As read in the NY Times yesterday, South Korea, probably the most connected country in the world, faces a new national issue: cyberspace addiction. Children skipped school to stay online, some users dropped dead from exhaustion after playing online games for days! To address this issue problem, 140 Internet-addiction counseling centers were built by the government, and since this summer, parents can send their child to the Internet Rescue camp.

Participants, all males so far, live at the camp with no computer access and a limited amount of cellphone calls, to make sure that they don’t play games on their phone. On top of this, they’re required to take part in group activities and physical exercise to strengthen their emotional connection to the real world.

It is most important to provide them experience of a lifestyle without the Internet,” said Lee Yun-hee, a counselor. “Young Koreans don’t know what this is like.

Wow. That’s sick. But apparently up to nine million Americans may be at risk for the disorder. Really? Naaah. Oh, one sec, I just got a new mail on my iPhone.

Photo: Seokyong Lee for The New York Times

In Case You’ve Been Hiding All Day: The Kindle

19
Nov
07

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Amazon launched today its own eBook reader, the Kindle.

With an apparently impressively easy to read black-and-white e-Ink screen, and integrated free cellular data connection to download books and connect to a selection of newspapers, magazines and blogs (you need a paid subscription for these, including the blogs!). This is a huge launch for Amazon that could redefine their entire business if the gizmo is a success.

Even though the event was a few blocks away from our NY office in Union Square, I was too busy to go (or was it that I never got an invite?) so you’ll have to trust TechCrunch’s first impressions!




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.