Archive for November 16th, 2007

Just like Nietzsche when talking about society’s take on religion, this author took a dramatic title/catch phrase to describe how the online society is evolving - the death of e-mail. Sure, it does sound dramatic how something as “recent” and considered useful as the e-mail can be considered dead. This can be denied in too many ways. But, what is actually interesting, in my opinion, is how this article demonstrates the evolution of the online society - how it has already evolved to a point where there is an actual history around it that has been influenced by users’ interactions and behaviours - and, more specifically, the evolution of communication on the online world. This evolution on the way people communicate online is even more interesting when you consider the offline world - instant communication and the 24/7 wired status that Social Networks allow us are molding how people interact in the real world.
But this is a subject for an entire article. For now, just read the article above - it will make you think.

By luis FREITAS [SixandCo Lisbon], Comments



The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.


November 2007
M T W T F S S
« Oct   Dec »
 1234
567891011
12131415161718
19202122232425
2627282930