The Slow Death of Campaign Microsites?

You’ve probably heard all the buzz about Facebook’s new advertising system. Gary Gil made a video of a campaign setup process and I have to say that they managed to make a boring process pretty cool. I love the real-time number of users you’re targeting according to the criteria you’ve selected! Reminds me of the first days of Google AdSense. Ok, ok, I’m a huge geek for actually enjoying the video, but i’ve also posted the Wonderbra one a couple of hours ago, which should make things even!

MediaWeek has a really interesting article about how campaign microsites are rapidly being replaced by social networks. Tons of great examples of brands like Sprite and Dove that realized that it’s easier to make the most of the 100 millions of MySpace users and 50 for Facebook, instead of chasing consumers to go on their own site. As one of our client says: Fish where the fish are!