Archive for November 14th, 2007

My Bedroom 2.0

Nov

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Tags: experimental, flickr, internet, Technology, trendwatch, web 2.0.

Chumby
Have you met my rabbit? It can tell me when I have new emails, read them out lout, play internet radios, etc. I thought that was cool.

Then I met Chumby. A true 21st century alarm clock, so much better than the previous one: It is completely open source, connects to my home network, has a wide touch screen and not only will it display weather forecasts, flickr pictures, my facebook status, and give me a few chuck norris facts; I can also customize it with my own widgets. All I need, is a little flash lite knowledge to write my own widgets.

Those new devices are slowly erasing the line between “being connected” and “being offline”. What took a computer yesterday, can now be done with an alarm clock and tomorrow with a fridge or a table.

Now I wonder, what smart services do we expect in the 5 minutes between alarm ringing and actually leaving bed?

The Slow Death of Campaign Microsites?

Nov

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By olivier PEYRE [FullSIX NY]

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Tags: advertising, facebook, myspace, networking, social networks, trendwatch, user, web marketing, Youtube.

You’ve probably heard all the buzz about Facebook’s new advertising system. Gary Gil made a video of a campaign setup process and I have to say that they managed to make a boring process pretty cool. I love the real-time number of users you’re targeting according to the criteria you’ve selected! Reminds me of the first days of Google AdSense. Ok, ok, I’m a huge geek for actually enjoying the video, but i’ve also posted the Wonderbra one a couple of hours ago, which should make things even!

MediaWeek has a really interesting article about how campaign microsites are rapidly being replaced by social networks. Tons of great examples of brands like Sprite and Dove that realized that it’s easier to make the most of the 100 millions of MySpace users and 50 for Facebook, instead of chasing consumers to go on their own site. As one of our client says: Fish where the fish are!

The TrendWatch:

The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.

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