Ok, back to the ranting and raving. Facebook has released two advertising products, Insights and Beacon. Inisghts is designed to take advantage of all that personal data you’ve been uploading for some time now. An advertiser can pay for Ad placement based on gender, religion, relationship status etc. So, you could hypothetically by served an Ad for a dating for dummies book because your profile proclaims you to be “single” looking for “random play.” P.S. You’re creepy.
Beacon, on the other hand, places tracking cookies on your computer to monitor your activity on other website like eBay and Travelocity, and then relay that information to your facebook friends’ news feeds.
Brilliant. Now my friends know when I buy self help books…
From now on I have to remember to delete my cookies before I buy something online. Otherwise, it could be broadcast to my entire social graph. Hopefully, some day the news feed evolves into this:
Part of Orange Unlimited campaign, a web-page that never seems to end, an addictive crazy little world of never ending doodles, mini-games and interactive animations including breakdancing monkeys, musical chickens and of course where would you be without a guitar playing pot-plant! Building upon the seemingly never ending scrolling page of endless wacky character the site communicates the campaign message of limitless free text messages, by encouraging us to follow the never ending rainbow of fun found in its online, print and television campaigns.
Desmond is a multimedia designer with his finger on both online design and the technical development pulse. After graduating Huddersfield University with a degree in multimedia and virtual reality design, he has gone on to work with many well know brands in a variety of diverse sectors. Having a interest in both interactive creativity and technology he has built a reputation of being a trouble shooter, and has worked as a senior multimedia designer in Fullsix London for three years. When not staring at his two 22inch monitors, he enjoys the lights, sounds and alcohol that London has to offer. And even though many of his Fullsix colleges claim to be the best at foosball he is the true king of the table!
If you’ve been paying attention to what is going on online, the new keyword is “OpenSocial“. Recently announced by Google, OpenSocial opened its doors to developers on November 1st, and believe me, it does deserve the websphere hype it has been generating.
Essentially, what Google did was provide a common set of APIs for social applications across multiple websites by tapping into 3 distinct sets – member profiles, social graph and member activities. Unlike the Facebook case, that uses FBML (Facebook Markup Language) in it’s APIs, requiring every developer to invest yet again in learning a language to develop a Brand presence in another Social Network, OpenSocial allows developers to use JavaScript and HTML to create apps for Social Networks. Of course, at this stage, the participants are “scarce” – but by no means unimportant! With names such as MySpace, Hi5 or LinkedIn for Hosts (the place where the Apps can be used) and ILike, Slide or Flixter for Developers (the companies that develop APIs for the OpenSocial library and key Facebook App developers), there is definitely an alarm ringing for Brands to check it out. During the initial release of OpenSocial, several examples were presented. Continue reading ‘OpenSocial 101′
The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.
We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.
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