Daft Punk decided to promote their new live album ”Alive” with an embeddable widget containing a lot of information regarding the band, the tracks, as well as a photo gallery. This not only is an example of a cheap way to promote a product on the Web as well as it’s still proof that the music industry is still innovating in their promotion efforts.
l’innovation est minime… et surtout elle existe depuis pas mal de temps !
la vraie innovation du moment c’est Radiohead qui a décidé de laisser les internautes fixer eux-mêmes le prix du téléchargement du dernier album.
It really depends on the innovation standards you are talking about. Yes, Radiohead was innovative - when we talk about a way of approaching and engaging their audiences in a Web 2.0 way and creating disruption, no doubt about it. They deserve a post on their own :)
What I believe was innovative in Daft Punk was in terms of the viral potentiality - allowing their fans to post the whole “website” on their own page is providing a tool for the users that is really appealing. It’s an innovation based on the technological vehicle and target fit, not an innovation of a concept itself. Yes, I know it hasn’t been a first, but it definitely isn’t something that is used that frequently for us not to consider innovative at this point.
My two cents about it :)
Disruption is the keyword for Radiohead. It seems like they just don’t care about marketing their music at all - although in the end, their releases are usualy hits. I remember their old website quite well, about 3 years ago, all done with digitalized hand-drawn sheets and imagemaps. Filled with manifest-like environmental concerns and confusing messages like “don’t buy this record”.
The biggest difference between Daft Punk and Radiohead (who I equally like a lot), besides the music itself, is that I think Radiohead’s iniciative is really legit, while Daft Punk´s gadget is a smart marketing move. And that’s one of the main reasons Radiohead is such a respected band (the “we’re not in it for the money” attitude), while Daft Punk is cool but not really that disruptive.