Virality on Facebook

Oct

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Tags: application, facebook, SIDENOTE, social networks, user experience, viral, web 2.0.

Facebook has recently released a new feature which allows application developers to actually evaluate the virality of their product. This allows the developer to check if the users add the app via friends, search, mini-facebook, etc… Thus providing an actually interesting tool for the developers. What I find most fascinating is the strength that Facebook has acquired for the rise of metrics inside the SNW itself - a single website is giving rise to new forms of evaluating consumer engagement.

Definitely worth reading.

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The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

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