Facebook has recently released a new feature which allows application developers to actually evaluate the virality of their product. This allows the developer to check if the users add the app via friends, search, mini-facebook, etc… Thus providing an actually interesting tool for the developers. What I find most fascinating is the strength that Facebook has acquired for the rise of metrics inside the SNW itself – a single website is giving rise to new forms of evaluating consumer engagement.
Definitely worth reading.
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