A 5-minute video that summarizes pretty well what we keep saying here: the only way today is to multi-task! Also, a proof of the impressive weight of Facebook (i know) among the student population if we needed another one. Data not to be taken as seriously as a Forrester study, but this in-class experiment is probably not far from reality. Worth watching (on mute, music is unbearable).
Read here all the details about methodology and data processing.
Via Brand Flakes for Breakfast

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