Archive for October 18th, 2007

A 5-minute video that summarizes pretty well what we keep saying here: the only way today is to multi-task! Also, a proof of the impressive weight of Facebook (i know) among the student population if we needed another one. Data not to be taken as seriously as a Forrester study, but this in-class experiment is probably not far from reality. Worth watching (on mute, music is unbearable).

Read here all the details about methodology and data processing.

Via Brand Flakes for Breakfast

By olivier PEYRE [FullSIX USA], Comments



The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.