Splash Pages

12
Oct
07

As the Web evolves, the way Websites are built not only is “upgraded” but the old patterns are also put to the test when compared with the way users interact with the Websites nowadays. The Splash Page is such an example – just how useful is it? Does it add value to the content you want to communicate, or introduce the user to the contents of the site? Or does it simply make the user become uninterested and lose his attention? This article focuses on this issue and displays the main thoughts concerning this specific area.

Definitely worth a read – especially if you are responsible for website architecture definition or simply for web design.


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The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.