Archive for October 9th, 2007

Living off the grid: simply prefab

09
Oct
07

prefab.jpg

For you gentle people that read green blogs like Treehugger, magazines like Dwell, or liberal online newspapers such as the New York Times you’ve probably read an article or two about prefabricated homes. First off, these aren’t anything like your grandpappy’s mobile home.

In a decade where McMansions have reigned claim to suburbia, the prefab home is making itself more noticeable and available than it has been since after the second world war when hundreds of dozens dotted American cities.

There’s really no doubt that the popularity of these tiny “green” homes will climb because of several obvious reasons: Enter a new generation of young adults that DISLIKE the corporate MTV; the mess of advertising that litters everything from sidewalks to myspace; the wars fought over a non-renewable resource and the oversized road-hogging grocery-carrying vessels that use it; and the logic behind urban sprawl.

A prefab home is the future because its healthier, safer, and cleaner for both its occupants: human and nature. These homes can be placed on stilts hovering over 5 acres of swamp, forest, or prairie or nestled on the roof of a six-floor walkup in Chinatown. They’re flexible, customizable, and zen. What more could you want? Namaste peeps.




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.


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