Facebook was one of the first and major Social Networking Websites to display the power of supporting third-party API investment. More recently, Apple has released the IPhone Human Interface Guidelines, providing in-depth information on the workings of the IPhone, how to design and program for it. The Open-Source logic applied to programming, or how I like to call it the “linuxanitsation” of platforms, is opening up a whole new world for Marketers to plan and devise strategies targeting more specific audiences. Although leading to the ever-growing gap in the audience’s fragmentation, this is definitely another step towards a Long Tail approach to Marketing.

You are no longer advertising on the New and Old Media - we are talking about the version 2.0 of New Media, where you have to go beyond the 360º approach and into the virtual X + Y + Z axis approach. A whole new dimension in the making!