Titan War - Or how not to give added value to the Consumers

Nokia has recently released a campaign against the IPhone focused on its blocking system. And this isn’t the first time Nokia has attacked Apple in such a direct way. Two thoughts come to hand at the same time:

1 - Isn’t it just a little too aggressive to create a campaign that focus on flaws from competitors instead of just showing that your can do better?

2 - Is society tech-informed enough to process and understand this sort of advertisement? I mean, my mother surely doesn’t know what an IPhone is, let alone about its blocking system.

Has Society crossed the gap created by the steep evolution of gadgets and technology, enabling more the 50% of users to understand techie references such as this Nokia campaign? Or is it a campaign target specifically at techies? If so, would this work in any other city besides New York?

In any case, I think it’s just bad for a brand like Nokia, who has such a high Brand Affinity and Brand Awareness rates, to resort to direct war. Couldn’t they have just done another Nokia Game instead?